Don’t “startup” if you don’t have what it takes !

Every great entrepreneur is first and foremost a desinger, if you have ever used an iPhone or a smoothly machined MacBook you have experienced the Steve Job’s obsession with visual and experiential perfection.

“The greatest thing Jobs designed was his business. Apple imagined and executed definite multi-year plans to create new products and distribute them effectively. Forget “minimum viable products” — ever since he started Apple in 1976, Jobs saw that you can change the world through careful planning, not by listening to focus group feedback or copying others’ successes.
Long-term planning is often undervalued by our indefinite short-term world. When the first iPod was released in October 2001, industry analysts couldn’t see much more than “a nice feature for Macintosh users” that “doesn’t make any difference” to the rest of the world. Jobs planned the iPod to be the first of a new generation of portable post-PC devices, but that secret was invisible to most people. One look at the company’s stock ”

Excerpt From: Peter Thiel. “Zero to One.” iBooks.